According to this CBC report, the BC Provincial government is launching a campaign to attract new public service employees into the fold. The government fears a coming shortage of senior civil servants. Said Minister Ida Chong: "We realize it's important to attract, to retrain, to recruit people into the public service. And we're looking to brand the B.C. public service as an employer of choice."
Interestingly, the provincial government has just spent the last four years downsizing, deregulating and contracting out public servants. Said Mary Rowles, the research director for the B.C. Government and Service Employees' Union, "It's never too late to build pride within the public service, but they've made it an uphill struggle for themselves after years of privatizing and freezing wages and making arbitrary reductions in ministry staff."
Ida, please check the listing in your dictionary under the word "irony."