The Cadillac men's fragrance line.
"Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen, a director of Beauty Contact, the company that holds the fragrance licence. "Our fragrance is a relevant extension of the Cadillac lifestyle. The design pays tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today."
According to the Toronto Star, the line includes a spray, aftershave lotion, deodorant stick, hair and body wash. Some products will come in translucent glass bottles with sleek metal caps. The retail price for a 100 millilitre bottle of the eau de toilette fragrance will be $73.
Ferrari tried this a few years ago -- they couldn't give their cologne away. Porsche and BMW tried and failed at this idea as well. No doubt the deodorant will be popular because this stinks. Did anyone run this by GM's new owners which are, um, me?